Why the Lotto Buzz? Humans are Wired for Hope

Posted by admin | Posted in lotto numbers | Posted on 31-03-2012-05-2008

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Dr. James Gottfurcht specializes in the psychology of money. He says humans are wired for hope. And the lottery gives them that and more.

“We secrete that adrenaline," Gottfurcht said. "We have neurotransmitters like dopamine and endorphins and also the serotonin. So that goes up and that makes us feel good biologically.”

“I’d buy a big house," said lotto player Yvonne Mikalas. "a big car, everything big.”

“I’m dreaming big time," said Vlady Stoyanova. "I’m gonna take off work, I’m gonna go on vacation.“

Gottfurcht said some people are more vulnerable than others and may set themselves up for an emotional fall when they don’t win. But for most players, it’s good clean fun with a modest price tag that helps fund some good causes, like education.

“even though they can enjoy the ride, they need to be prepared," Gottfurcht said. "It’s not going to work out for almost all of them.”

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